Every top Internet marketer knows the value of backend selling. It is all about attracting people in your sales funnel, and you accomplish that with a low priced yet attractive product. Your main aim here as an Internet marketer is to derive the lifetime value of your customer and sell to them over and over again, providing value at each step. All the techniques with internet marketing are available to anyone who chooses to use them, but it is interesting that they do not all use them with the same degree of proficiency.
Need a common example? All right, you have probably learned about http://www.buyerarbitrage.net and know what is necessary to make it work well. Another very good point is the huge variation in results that can be observed across the board with a lot of methods.
Other issues complicate matters such as some people hate to be wrong or are afraid they are wrong, so they do not seek out the means to gain feedback. People who have a lot of experience understand the need to have an open mind and pick up any little useful tidbits of knowledge.
Your ability and willingness to test all you do in business is one thing that will give you leverage.
You have to understand that the only way this will work is if your products are as good as possible in terms of quality. The reason why your customer bought your frontend product in the first place is because you promised them a good product, and you gave it to them. When you market something, you are making a promise to someone that cannot be broken. No matter what you sell, you cannot ever allow yourself to market low quality products because the damage you will cause will not be worth it. When you over deliver with quality, then you will create a great impression. You can turn people off if you send them a lot of backend offers, so have a sense of good taste about it. If you are wondering how you can accomplish this, then consider the topic and study of pre-selling because it is very powerful. Every backend product that you promote should offer another solution to your customer. You want to build a solid reputation for providing high quality products that help them.
You can really do a lot if you try to think creatively with your backend marketing. How you choose to make them feel special is up to you, but you can create a lot of goodwill by doing something. Some marketers take the opportunity to offer still more ads, but that is your call and discretion. Try to put something together that is just so special they cannot possibly pass it up.
You need to learn a little more about effective backend selling, but it is not hard to learn. As you continue with this, then you will create new lists with your buyers separated from the rest. Also, you have to make sure that your offers are the best they can be; no cheap products. Do this right and you can profit from them for years to come.