Locating Advertisers For Your Site
Owning a successful blog depends on how well you earn money from it. Even though there are a lot of ways to earn a living with your website, selling advertising space still continues to be the best one, if handled properly. The following are just a few tips that can be applied to draw more advertisers to your blog. Of course we all know that nothing is perfect or applicable for everyone, but for online marketing today’s discussion has far-reaching implications. One thing is certain, though, and that is perhaps 99% of any kind of online venture can stand to have more promotional methods put to work. What we think happens, though, is most web business owners get too comfortable with things when they begin making serious money and stop trying new things. The history of the net is full of all kinds of stories, and the dangers from getting lazy are very real and not to be taken lightly. Only those who are not really aware will want a business, and maybe they even use make money on the internet to promote it, and want to take massive time off and go on vacations, or whatever. If for no other reason, look behind you, and you will see the sea of competitors who want to beat you; you cannot allow that to happen.
Call Banner Advertisers: If you go to other niche sites, you will see that a majority of them have placed ads already. In order to make use of this technique, you should get rid of any fear that you may have about directly contacting and dealing with advertisers. You will have to drop a line to those advertisers that have gotten banner slots on the website. Since these companies must have gotten in touch with the website owner directly, they will be more open when it comes to discussing new advertising opportunities. As time goes on you will see that you have to know how to find good advertisers. It takes some effort, but getting in touch with the right kind of advertisers can make a world of a difference. Connect with AdWord Advertisers: When you conduct a search by using your keywords, you will see plenty of AdWord advertisers who have ads already. These companies will make perfect choices. When you conduct a Google search, you will find sponsored links on both the top and sides of the search. These advertisers have already proven their interested by spending money with Google. So, contacting them makes sense. Ensure that you keep pace with this technique because a lot of advertisers will just blow you off, but this is okay. As long as you keep contacting advertisers, you will find those who will accept your offer.
Ask People Who Comment: Someone who takes the trouble to leave a comment on your blog might be someone who might also be interested in advertising. One way to make a good guess whether someone is likely to become an advertiser is to follow the link they leave on your site and see where it leads. This is a good potential pool of candidates to draw from, as generally the people who are commenting will have websites in the same niche as yours. Send people personal emails (not form letters) and inquire if they’d consider purchasing an ad with you. This can be a good list of prospects to contact, as they’ve already taken the trouble to leave a comment on your site, so you know they have some connection to your niche and target audience.
Quality advertisers are everywhere. You just need to use the right methods to look for them. When you have been searching for advertisers in your field on a regular basis, you will see that most of your time will be spent on striking up the deal. Once you figure out how to get the most from your new advertising relationships, the next time it won’t be so difficult.
Filed under: Web Site Marketing Services
Like this post? Subscribe to my RSS feed and get loads more!