Are you an online savvy marketing expert? Are you marketing some physical products like faux wood blinds or providing specialized services like laser eye surgery procedure? What ever your business may be, have you actually thought about making use of YouTube to promote and market your products or services? According to Alexa Ranking, YouTube is third in terms of website traffic, after Google and Facebook. Video marketing is turning out to be the latest online marketing trend that is actually giving results. Getting traffic to your website is integral, and using videos for this purpose is not only effective, but is also highly targeted. However, one problem that the majority of the new Internet marketers face with YouTube is getting their videos ranked for their targeted keywords. Just as on search engines, YouTube users frequently do searches to find the kind of videos they’re looking for, so getting highly ranked means a lot more views. Let’s look at some rules to follow if you want your videos to rank highly on YouTube.
First and foremost, getting your video to rank high for your targeted keywords on YouTube is dependent on various factors, and one of these happens to be the number of backlinks your video has. So you should try and generate targeted, relevant backlinks for your video from sites that are related to your video’s topic. This doesn’t mean you go out there and start spamming, but it’s more about making your video important and significant in the niche you’re targeting. Of course, you still need to optimize your videos with the keywords, but having incoming links only gives you a better chance of beating your competition. Very important to use a description on your video, as YouTube uses that as a criteria. Make sure your video description is clear and original. Describe your video that relates to it and not just some random description that doesn’t fit it. After going through the description, more people are willing to watch videos.
You need to be active in order to become a strong part of the YouTube community. Be sure help your viewers if they post any questions or simply reply to their comments to generate a healthy discussion.
Your viewers will be more likely to tell others about you the more you connect with them. Because it is so easy to share and spread videos, people will typically use word of mouth to let others know about your videos which will increase their popularity and therefore, their rank.
If you want your videos to rank well for your main keywords, it’s essential that you pay attention to a variety of important details, such as the ones discussed in this article. You have the opportunity to get lots of valuable traffic from YouTube, so do everything you can to attract it.