Market Your Firm- Use Compelling Videos on Websites For Accountants

Think about Engaging a Professional

A specialized videographer will ensure a first-class video product that will communicate a message about your business that you really mean to communicate. Of course, you need your accounting firm to stand out from the competition. Make sure that your video lifts you above the crowd. If your video is an introduction to your firm on your home page to give visitors a taste of who you are and what you offer, you may want to consider a budget to pay a professional. What is your business service offering? Even if you’re trying to give that “I’m just a regular-old-guy or gal” feel to the video, a shaky camera without a tripod can make your visitors feel sea-sick. You don’t want to turn users away before they have a chance to check out your offerings, so if you think that hiring a pro will turn people on instead of off, then spend the extra money and hire a professional. The most important benefit of hiring a professional videographer is that the final product will be consistently high-quality and web ready.

It is possible to create great results yourself. Make sure you are using a high quality camera attached to a tripod. A high quality microphone is a good choice. You will also need software to encode your video. Good lighting works best. Be sure to use backgrounds that are plain.

Video Strategy is Important: You will need to create a strategy before your video shoot begins. Make sure it is well planned. Budgeting is very important. The longer the video, the more your video is going to cost. Generally, videos should be one to two minutes long. Viewers will click away after five or even four minutes. Make sure your video is not that long. You will also need to decide who is going to be in your video. You will want to effectively sell your CPA firm’s services. This can be accomplished without a partner in the video. As long as you feel that your employees can be a positive representation of your firm, you will likely pay them less than you’d pay professional talent.

Do it! Impress and Hold Your Audience: Most importantly, your video needs to deliver useful, relevant content that captures and maintains the interest of your viewers. With thousands of websites marketing for accountants competing for attention, your online video should educate, engage, and entertain. You should also consider the tone of your video. Think about whether humor is appropriate for your business. Do you want to make your visitors laugh? Some situations call for a more buttoned-up tone. Is yours one of those CPA firms? Both methods can be effective. Either way, what is important is that your video is realistic. The most successful website videos make use of the traffic that visits websites for accountants. They allow your visitors to make a personal connection with your firm. This builds trust and ultimately drives your visitors to action. No viewer will respond positively to a video that is nothing more than a veiled sales pitch.

Let the Games Begin: Once your video is complete, promote it! Post your finished video to sharing sites such as YouTube, Metacafe, and Vimeo and be sure to embed the video on page on your website. This not simply presents your video, it provides a potent link between your video on the sharing site and your own website. You get the benefit of the video site’s search engine popularity for your site via your video. It can tremendously help you with good search engine results.

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