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Even though making your mark at YouTube does not have to be difficult, there have been legions of video marketing failures over the years. If you prepare well and do things the way they should be done, you could be a glaring exception and do very well right out of the gate. Millions of online marketers have some idea about video marketing, but who knows why they do not take advantage of it. Well, we are here to help set things straight and get you going.
You do not have to be a Hollywood director to succeed at YouTube, but you cannot get away with crappy videos, either. Whether you should get a camera (video) all depends on what your videos are trying to accomplish and what you want to do for content. There is no rule that states you need to shoot an actual video, so we will not preach that you must use one. There are some decent webcams that will work if you want to talk and let people see you, but make sure the quality is not poor.
You can do an effective video in possibly three minutes, but make sure you are offering solid info if you make it five or six minutes. But, as always, if your videos are engaging and jam-packed with great content, then people will watch an hour’s worth if they are that good. So, yes, this area is a judgment call because you usually do not know if your content is great or not. However, make sure that you avoid long videos until you have a good number of subscribers to your YouTube channel. There is value in being your self and not being afraid of what others will say, and we actually kind of like that approach, anyway.
People that spend time on YouTube watching videos like going for variety. If you let your YouTube channel get old with nothing new for a very long time, then we will have to ask why you would do that. Also remember that you can backlink your videos and target them for certain keywords which is something you should be doing from the very beginning. Simply get in the habit of producing a video or two each week – why not if you are going to do it. However, keep in mind that you can’t really overdo this process and upload several videos per week, because that may annoy your viewers and make them unsubscribe from your channel. Setting up a solid channel on YouTube is not tough, but you may want to do additional reading because there is some good information available on the subject.