If you have been to a convention or even a major corporate special event lately you may well realise why they refer to them as “conventions.” They’ve all seemed to be so very similar, extremely predictable and when looking at layout, very conventional. Nonetheless, it appears that this is now evolving. Coordinators nowadays are pondering whether or not they should be establishing something that is more akin to a reality TV setting instead of the normal business get-together.
If companies are going to be spending big bucks on these conventions and meetings going forward they have to be certain that delegates are going to make the most out of their participation. Thus, you should anticipate some quite precise event customisation and specialised format designs.
Don’t expect any of this to be a “9 – 5” affair anymore with assorted refreshment breaks, breakouts and predictability. For instance, you might find that the lounge area is a key element of the mix in the future, allowing delegates to network within a purpose built area and making some sort of breakout the focal point of the sum of the day.
You may expect to see several different presentation screens being utilised within the conference area so attendees can focus on particular elements of the business mix rather than all concentrating on one core presentation screen. People will be able to skip an element of the programme or possibly a keynote speaker during one portion of the day, but catch up with the actual “meat” of this presentation at some stage as well as in another part of the property, at a later time.
For those involved with configuring these function spaces there are plenty of obstacles ahead. For instance in terms of chairs UK event coordinators may have to pull in far more casual seating for those breakout areas and a lesser number of formal chairs for the normal function layout. Perhaps they will have to bring in cafe chairs and also tables in more significant volume as a whole lot more “business” is going to be carried out in these sorts of environments. Perhaps they will need to pull in a selection of bar stools also, if much more business is likely to be carried out within a semi-formal atmosphere in the future.