I'm impatient, I cannot wait months for SEO to kick in, I love to get my results today. I am going to be talking about targeting advertising. So I'd like to talk to you about how that will happen, how it's possible for you to get your site on the front page of Google immediately. It costs cash though, but if we manage it correctly and we measure it and we then manage that measurement, we'll be able to earn a little cash out of it. You might also have to go thru some internet marketing reviews for deeper discourse.
The Google AdWords programme or also ordinarily called as the Google pay per click advertising, is fundamentally when you go to a search results page, the yellow section at the top above the natural listings and the things down the right side are funded links. So you can pay to get your internet site ranked immediately for the keyword you want to target. This is a good way to fast track some of the testing things so you have a website that works before the S.E.O kicks in.
The large thing with Google AdWords is it's PPC advertising, not your normal pay per view advertising. In most normal marketing, with radio, TV commercials, magazines, you're coughing up for the undeniable fact that people are going to view the advert, not that it works. If your advert gets viewed by a lot of people but nobody does anything, you still need to fork out the $2000 in media buy. With website promoting and PPC, you only have to pay when folk make a response to your selling. It's the best kind of selling spend you can ever have.
So just to recap. Why do Google pay per click advertising? First you get to aim at people who are actively searching for your product and services. So unlike normal media, where you are expecting to interrupt people by buying a billboard or interrupt people who are reading a magazine, this is where you are in front of people that are actively looking. They've taken a proactive stance and they're doing something, hopefully have their wallet half open already, looking for the services and products you sell. So it's much more targeted, less waste which is a big thing.
As I said before, you only pay when someone responds. So your advertisement can be seen by legions of people, but if nobody responds, you do not pay a single cent. So you're only paying when material works, which is the simplest way to spend money. The other thing is you get to pick the search phrases. So you get to go in and say, these are the important phrases I'd like to target, these are the important phrases I am targeting, these are the businesses and phrases I'd like to be in front of and you'll go in and bid on that keyword. If this is still a bit difficult for you, get aid from a website consultant Melbourne today.
As I pointed out again, it's quantifiable which means it's controllable, which means you can control it. So how does AdWords work? From a pay per click point of view, it's an auction system. The price you pay is your maximum bid you're pleased to pay for that keyword times a high quality score. So each cost is basically a keyword level. So you are not saying, I would like to pay $1 for each single click for each keyword. It's all based on individual keywords and you pay differently per keyword.
So it's the maximum bid, which is pretty simple times three factors that make up the quality score. Google has this thing called a top-notch score which to them is a technique to just not give somebody with the largest wallet the best advert, it boils down to other factors as well . These elements are click thru rate which is the actual p.c of people who see your ad and click on it. So that the more effective the ad the higher folks click through, the cheaper your bid is going to be.
Importance, how relevant is the ad to the important words. If you're bidding on blue shoes and your advert claims, we sell red shoes, it isn't that applicable, so Google penalizes you for that. Also the landing page ; it's important the internet pages that your site has, the pages that your ads are pointing to, match the keyword. So you've got a site about red shoes, or a page about red shoes, you're bidding on blue shoe and you send folks who Google blue shoe, who've seen an advertisement that claims blue shoe and land them on a page that says red shoes, you'll get penalised for that. Google will track that.
So it is important that you build sites around different key-phrases and each keyword you bid on, point them to those relevant pages instead of just your default page. This is essential if you would like to succeed with your Google pay per click advertising campaign. You may also want to go over a Whitespark review to further increase your knowledge on ranking and targeting local search.