Facebook has over 500 million people, which should not escape your notice if you're a marketer. This social network has been newsworthy for over a few years now. This medium is teeming with opportunities, if you know how. Marketers are already on to facebook. In fact, so many marketers have used and are currently using Facebook for their promotions. There are several strategies involved...
When facebook was just gaining popularity, the ads used to point to games that are already on facebook. Marketers who were simply trying it out set up personal profiles and made friends with strangers. Being visible means getting more friends. Of course, their profiles were littered with links to various sites where they are doing more promotions. This worked out for a while until facebook set up some stringent rules regarding using profiles for advertisement. Suddenly, it was no longer possible to create an account other than your real account. Facebook has always had it in the fine print that no sort of promotion, unless permitted by the system, is allowed. As the site grew bigger, it became more difficult to do this old school method.
Marketers now use facebook pages for their businesses. By doing this, the people you want to market to will see your updates instantly. Your business can go from zero to profitable in a short while.
I know that advertising can become expensive. But advertising is only expensive if it does not yield results. An effective campaign is worth it. If you think about it, you will be able to reach your target on a place where there are so many of them.
The power of Facebook advertising is that you can select who sees your ad according to their location, nationality, gender and other demographic aspects. You may also find a way to filter the ones who will most likely not become your customers.
Here's a website that I believe you will be interested:
Making Money Online
Facebook Case Study