I am impatient, I cannot wait months for S.E.O to kick in, I love to get my results today. I am going to be talking about targeting advertising. So I'd like to chat to you about how that can occur, how it's possible for you to get your site on the front page of Google right away. It costs money though, but if we manage it correctly and we measure it and we then manage that measurement, we'll be well placed to make some money out of it. You may also have to go thru some internet marketing reviews for deeper debate.
The Google AdWords program or also frequently called as the Google pay per click advertising, is fundamentally when you go to a search results page, the yellow section at the top above the natural lists and the things down the right side are sponsored links. So you can pay to get your internet site ranked immediately for the keyword you need to target. This is a good way to fast track some of the testing things so you have an internet site that works before the SEO kicks in.
The large thing with Google AdWords is it's pay per click advertising, not your standard pay per view advertising. In most normal promoting, with radio, TV commercials, mags, you are coughing up for the proven fact that folks are going to view the advert, not that it works. If your advert gets viewed by a large amount of folks but no one does anything, you still have to fork out the $2000 in media buy. With web promoting and pay per click, you just need to pay when people make a response to your marketing. It is the best form of marketing spend you can ever have.
So solely to recap. Why do Google pay per click advertising? Firstly you get to aim at people who are actively looking for your product and services. So unlike normal media, where you are expecting to interrupt folk by purchasing a poster advertisement or interrupt individuals who are reading a mag, here's where you are in front of folks that are actively looking. They have taken a proactive stance and they are doing something, hopefully have their wallet half open already, attempting to find the products and services you sell. So it's much better targeted, less waste which is a massive thing.
As I mentioned before, you just have to pay when a person responds. So your advert can be seen by crowds of people, but if no one replies, you do not pay a single cent. So you are only paying when material works, which is the right way to spend money. The other thing is you get to pick the search phrases. So you get to go in and say, these are the key phrases I would like to target, these are the words I am targeting, these are the businesses and phrases I would like to be in front of and you will go in and bid on that keyword. If this is still a bit complex for you, get aid from a website consultant Melbourne today.
As I said again, it's quantifiable meaning it's controllable, which means you can control it. So how does AdWords work? From a PPC perspective, it is an auction system. The price you pay is your maximum bid you are happy to pay for that keyword times a top-notch score. So each cost is fundamentally a keyword level. So you don't say, I would like to pay $1 for each single click for each keyword. It's all primarily based on individual keywords and you pay differently per keyword.
So it is the maximum bid, which is pretty easy times three factors which make up the quality score. Google has this thing called a top-notch score which to them is a way to just not give a person with the most important wallet the best advert, it boils down to other factors also. These factors are click thru rate which is the percent of folks that see your ad and click on it. So the more effective the ad the higher people click thru, the less expensive your bid is going to be.
Significance, how relevant is the ad to the keywords. If you are bidding on blue shoes and your advert says, we sell red shoes, it is not that topical, so Google penalizes you for that. Also the lander page ; it is important the net pages that your site has, the pages that your advertisements are pointing to, match the keyword. So you have a site about red shoes, or a page about red shoes, you are bidding on blue shoe and you send people who Google blue shoe, who have seen an advert that says blue shoe and land them on a page that announces red shoes, you will get penalized for that. Google will track that.
So it is important that you build internet sites around different keyphrases and each keyword you bid on, point them to those applicable pages rather than just your index page. This is essential if you would like to succeed with your Google pay per click advertising campaign. You might also want to go over a Whitespark review to further increase your data on ranking and targeting local search.