I have a love hate relationship with Google and Adwords.
On one hand these are great tools, on the other Adwords can be expensive and Google can be quite the challenge to get ranked with. However, given that Adwords controls 20% of my traffic and Google is the mother of all search engines both seem to be an important ingredient to success on the Web today.
Really? I mean, are the Google search engine and Google Adwords really worth their salt.
There is a better tool than Google Adwords to be had while the Google search engine is indeed important to be found on organically.
Two tools that Google itself provides for free which I greatly enjoy are the Google Wonder Wheel which has been offered for free from Google until this very search I conducted for this article. It appears to be gone now, I do hope they bring it back.
I also enjoy Google’s keyword finder which tells many things to users including:
In case you were wondering an organic ranking is one that people "did not pay" for, or at least did not pay Google in-order to show up within the results. Being found organically (for free) on Google is indeed a scientific art form that few have really gotten under their belts but it has great benefits over Google ads that many have learned to ignore.
Traffic Travis and Micro Niche Finder are two tools I personally use to gain my own organic rankings. Each tool is beneficial in its own right though Traffic Travis is probably my preferred option if I was forced to pick between both of them.
As for Adwords, I have personally chosen not to use it… again. I say again because I have tried several times to make this tool work only to return to the same conclusion of it costing a lot of money. Perhaps I may come back to them yet again in the future, however at the moment I am personally pursuing another option.
Rather than finding its best target on the search engines, AdKnowledge brings PPC to targeted newsletters as well as social media platforms. I've yet to actually test AdKnowledge for myself, but that will likely change very soon based on what I have seen from it. My belief is that taking PPC to other markets than where people expect it to show up at will help gain the traffic and rankings that Website owners need to continue making their projects a success.
I conclude that both Google and Adwords will bring people varying results depending on their talents. If you find yourself weak at organic rankings but very strong with Adwords campaigns then you’ll likely take a different trail than mine. The important part is to find what works for you and work that system.
Successful Internet Marketers simply choose the skill they want to perfect (PPC, SEO, link building) and become the best at it in-order to have the world beating a path to their door because the Web is where people are turning for Marketing help today, no matter if it is Google and Adwords or something else.
That’s what I do with my Internet Marketing talents be it Google and Adwords or not, and that is also what I do with my monthly Power Bill savings plans for my own Power Bill. It’s also why I created CalculatePower.org where people are able to Calculate power on their own Power Bill savings on their own monthly bills to Utility Companies. Stop by and check it out if you are tired of losing your own hard earned money to bills.