Online Marketing Guy Steve Laurvick with consultant Rob Cuesta on How to Use Adwords and Make Sure That You're Making the Most From the Money You Spend. Getting a click could be very difficult and very expensive. And again, that's because people weren't picking their keywords properly and doing the right research. And the thing that made it really expensive was people – what people were sending traffic to bad pages. Most companies are still doing it. They pay for traffic and they send them to a home page. Well, the home page, you know, somebody will look around. And when somebody comes to your website, you got eight seconds before they decide to leave or not.
So you got eight seconds to grab their attention. And about 50% of the traffic that you send is going to leave if there's nothing there to take, to grab their attention. Well, if you look at a typical home page, it's cluttered. It's vague. It has – there's nothing moving. It's static. So people go there and just go, “Ack. I can't be bothered to read through all this. I can see 40 different links on the menu. I'm out of here.” And so that immediately doubles the cost of your clicks.