Think about Engaging a Professional
A skilled videographer can ensure a great video product that will communicate a message about your accounting business that you actually want to communicate. In order for prospects to take your company seriously, you must craft a video that showcases your company in a an earnest way. Your home page should have a video that introduces your CPA firm. It is a good idea to carve out a budget for a professional videographer. What is your business service offering? You can add a lot of personal character to your videos to connect to your audience. Make sure to use a tripod so that your videos don't give your audience vertigo. You don't want to turn users away before they have a chance to check out your offerings, so if you think that hiring a pro will turn people on instead of off, then spend the extra money and hire a professional. Above all, hiring a pro to create your video ensures that your video's quality is as high as it can be. You also want to make sure it is ready for your website.
It is possible to create great results yourself. Make sure you are using a high quality camera attached to a tripod. A high quality microphone is a good choice. You will also need software to encode your video. For best results, you should always use plain backgrounds and good lighting.
Video Strategy is Important: You will need to create a strategy before your video shoot begins. Make sure it is well planned. First, think about your budget; If your budget is small, consider a short video. If your budget is unlimited, you won't be restricted on length. Generally, videos should be one to two minutes long. Viewers will not sit through four to five minutes of video content. You will also need to decide who is going to be in your video. You will want to effectively sell your CPA firm's services. This can be accomplished without a partner in the video. Consider using your employees to represent your CPA firm. They will cost you a lot less than professional actors.
Do it! Impress and Hold Your Audience: Above all, your video should contain content that is both relevant and interesting. A good video will hold and entertain your audience. There are literally hundreds of competing websites for accountants vying for your audience. To make yours stand out, make sure your video captures and holds visitors' attention. You should also consider the tone of your video. Think about whether humor is appropriate for your business. Do you want to make your visitors laugh? Some situations call for a more buttoned-up tone. Is yours one of those CPA firms? In either case, you should make your video authentic. The most successful website videos make use of the traffic that visits websites for accountants. They allow your visitors to make a personal connection with your firm. A personal connection is a great way to build trust. It also creates a call-to-action that converts a prospect into a customer. No viewer will respond positively to a video that is nothing more than a veiled sales pitch.
Upload and Brag a Little! Once your video is complete, promote it! Your video should be distributed to video sites like YouTube and Vimeo. They can be embedded right on your home page. These sites provide a wonderful place to exhibit your video. They also offer you a search engine friendly hyperlink to the websites for accountants that present them. Your site will benefit from the domain authority of the video sharing site, which will favourably list your video on SERPs.