From all of the tell-tale signs, it seems that 2010 promises to be a banner year for online business services and Internet marketers around the world. In addition to the arrival of social media front and centre, more and more people are going to be getting online, finding the Internet and interacting due to advances in technologies associated with smart-phones; this will all result in higher spending than before. There are few industries as dynamic as Internet marketing and even fewer that have stood up so well during the Great Recession. If you’re looking to make your move, and establish a respected name for yourself in the Internet marketing arena, you need to make an effort to claim your fair share of this opportunity soon, and to get started, all you need to do is take a good look at your website development presence and your planned initiatives as the New Year begins to unfold.
We have outlined a number of very useful areas for your consideration. Don't be overwhelmed by all the potential you’re going to discover, and keep in mind that you can easily find plenty of help as you begin to venture into each of these areas, help which can provide you with everything you need to really boost your chances of achieving success online.
Facebook has been one of the revelations of recent times. You simply have to be involved in marketing terms. The way more established MySpace must be cringing at the way that Facebook has stormed ahead and really captured the imagination of the public in general. It took less than nine months for Facebook to reach 100 million users and it is said that if it represented a country, it would be the fourth most populated in the world! Wherever you are in your Internet marketing aspirations, a Facebook presence must be priority one...
Set up a company page within Facebook right away. Many of us are familiar with what a personal page layout looks like, but to start a good social interaction with prospects and current customers, devote a presence solely to your organisation. This is a great way to link your blog and to integrate with Twitter and other social media initiatives. You should be active in many different social media accounts for best effect. Within Facebook, you will be able to create pages relevant to events and can invite all interested parties and prospects, be it to a unique sales event at your store, a multimedia event such as a webcast online or other.
Getting the most out of Facebook is not a “set it and forget it” deal, and you will need to ensure that your presence is adequately managed. You probably already know that your blog must be updated on a daily basis for best effect and you should consider Facebook as being a regular requirement as well, to help you maintain the interest of the attentive parties. If you really want to fully realise all of these benefits, but you just don't have the time, consider looking into the online business services of a highly-adept, executive virtual assistant.
Michelle Dale is The Managing Director of Virtual Miss Friday, an Experienced Executive Virtual Assistant who collaborates with businesses and individuals with the sole aim of accomplishing their professional goals. Want to learn more about these comprehensive online business building success strategies? Contact VMF Today!
Why do some websites sell better than others? Do you need a marketing degree to create a website? Does design have much impact on sales?
You may not realize this but many of the successful internet marketing businesses realize that design, or layout of the website should be as much of a marketing decision as the ad copy. Why is that?
Web designers can do some amazing things with graphics and colors. You will also have a much more professional looking site when an expert applies his handiwork. However, it is very important to understand some of the key elements that smart marketers will make certain to appear (or NOT appear) on their highly profitable sites. If you are aware of these you may be able to select a designer who is knowledgeable in marketing as well as design. Visit Internet Marketing for more information
Designs with a dramatic color can make compelling choices for setting a mood. But reading on a computer screen demands as much contrast as possible, otherwise the reader will develop vision fatigue. You do not want to irritate or tire your visitors in any way or they may leave, so be certain that the main body of your website copy is black writing on a white background - or as close to that ideal as possible.
Colors also change appearance on different monitors, so what looks cool and calm on one monitor may be bright and glaring on another. Simple works.
Striking, bold graphics can be a real eye-catcher for visitors. Still, successful internet marketers are pretty much unanimous in stating that you should avoid flash graphics as much as possible. Again, they tend to tire visitors eyes or create a distraction from the written copy. Even if they are initially impressed by the work it may subconsciously annoy them. Simplicity is again the best way to go. Visit Online Marketing for more information
The first 'fold' of your site is similar to opening a tractional paper letter. If you remove a letter from an envelope that is folded in three, you will obviously view the top 'fold' first.
This fold is what individuals will see without scrolling down the page. It is CRUCIAL that important elements like descriptive headlines, your contact number, newsletter subscription form etc. all show in the first fold. Do NOT place banners here unless they are the main element of your business as you will be giving prime space to other websites and your customer (which you fought hard to get in the first place) will be gone just as quickly.
These are just some of the important elements you should be aware of when designing your site.
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