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Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services

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Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services
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Guy Kawasaki, CEO of garage.com and former chief evangelist of Apple Computer, Inc., presents his manifesto for world-changing innovation, using his battle-tested lessons to help revolutionaries become visionaries.Create Like a GodTurn conventional wisdom on its head-create revolutionary products and services by analyzing how to approach the problems at hand.Command Like a KingTake charge and make tough, insightful, and strategic decisions-break down the barriers that prevent product adoption and avoid “death magnets” (the stupid mistakes just about everyone makes).Work Like a SlaveGet ready for hard work, and lots of it. To go from revolutionary to visionary, you’ll need to eat like… [Read More]
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Build To Grow: 14 Thought Leaders Deliver Engagement Strategies For The C-Suite

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Build To Grow: 14 Thought Leaders Deliver Engagement Strategies For The C-Suite
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14 New Easy-To-Implement Strategies Help C-Suite Execs Slash Employee Turnover, Marketing, Healthcare Costs By 10% Or More C-Suite execs face a growing firestorm of profit-killers: Sky-high healthcare and marketing costs, constantly shaky and shifting technology landscapes, and an unparalleled turnover rate… with typical (median) employee replacement costs now at 21.4% of annual salary*. A new book launches today aimed at taking down these challenges…. “Many C-Suite execs feel like their companies are in a financial and competitive straight-jacket. After months of searching for best-in-breed solutions to C-Suite challenges in our mastermind group, we decided to publish our top… [Read More]
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Brand: McFarland

Football Fortunes: The Business, Organization and Strategy of the NFL

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Football Fortunes: The Business, Organization and Strategy of the NFL
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Football may be sport, but the National Football League is at heart a business–how else to account for the stratospheric salaries of the players and coaches? Yet most people are unaware of how that business developed. This book details the growth of an industry that generates billions of dollars in revenue; explains the intricacies of the league’s expansions and mergers, territories and relocations; the operation and organization of franchises; the role of stadiums and markets; and the effect of the NFL on domestic and foreign affairs.
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Off The Hook: The Definitive Guide to getting more phone calls then you ever thought possible in 90 days!

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Off The Hook: The Definitive Guide to getting more phone calls then you ever thought possible in 90 days!
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Introducing Off the Hook: The Definitive Guide To Getting More Phone Calls Then You Ever Thought Possible In 90 Days! We have received overwhelming responses from the business owners who received our book, and now we can’t keep up with the demand for it! This book is a game changer. I’m getting emails thanking me for writing it as well as success stories and it has only just recently been released! Some of the major ideas I want you, as a business owner, to walk away with are that: 1. You are NOT alone in your struggle to… [Read More]
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