Online Marketing Guy Steve Laurvick with consultant Rob Cuesta on how to keep up with internet marketing. A lot of – if you trace the history of the way the web had developed, you can actually spot where people have got stuck. There are still businesses that are stuck with a brochure website, you know. They started their website back in the early 2000s and that was it.
The next stage was as more competition came on, search engines suddenly became popular, and SEO and you’ve got people who are stuck in the world of I’ll just cram every search term that I can into the front page of my website and hope Google loves me for it. And nowadays, of course, what’s actually happening is they’re being punished by Google for that, and they can’t understand why people have stopped coming to their website. So there are places that are stuck in that mindset still.