Create Irresistable Offers Based on Customer Feedback

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Online Marketing Guy Steve Laurvick with consultant Rob Cuesta on How to Create Irresistable Offers Based on Customer Feedback. For one thing, if you are charging the market rate, then you are charging, you're letting your competitors set your prices for you. If you are running your prices past anybody else, you know, the other people – who else do we ask? We ask our customers. Well, our customers aren't interested in our profits so if we ask them, you know, “What should we be charging for this, they're going to give us the lowest price possible.”

And I talk about, we talk a lot about unique sales propositions and people had come to the realization that, “Yeah, I've got to have a USP about why my business is unique.” I actually talk about five different propositions that you can make, way beyond just the sales proposition. And you've got to look at every aspect of the offer that you're making and tweak that to make it as appealing and as high value as possible.

How to Use Adwords and Make Sure That You’re Making the Most From the Money You Spend

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Online Marketing Guy Steve Laurvick with consultant Rob Cuesta on How to Use Adwords and Make Sure That You're Making the Most From the Money You Spend. Getting a click could be very difficult and very expensive. And again, that's because people weren't picking their keywords properly and doing the right research. And the thing that made it really expensive was people – what people were sending traffic to bad pages. Most companies are still doing it. They pay for traffic and they send them to a home page. Well, the home page, you know, somebody will look around. And when somebody comes to your website, you got eight seconds before they decide to leave or not.

So you got eight seconds to grab their attention. And about 50% of the traffic that you send is going to leave if there's nothing there to take, to grab their attention. Well, if you look at a typical home page, it's cluttered. It's vague. It has – there's nothing moving. It's static. So people go there and just go, “Ack. I can't be bothered to read through all this. I can see 40 different links on the menu. I'm out of here.” And so that immediately doubles the cost of your clicks.

How to Get your Name and Product Brand Out to People

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Online Marketing Guy Steve Laurvick with consultant Sandi Masori on How to Get your Name and Product Brand Out to People. Okay, so first of all it’s not optional to have a website. You must have a website. Having a website does not mean that because you built it they would come. But you must have a website as just a very minimum thing. And then, I would say that the next thing you should do, I mean besides obviously setting yourself up on social media, the next thing that you should do is sit down and plan your video strategy and plan maybe 20 videos at a time that you’re going to send out one a week.

Ideally for sure sending to YouTube that ideally you can send them to multiple video sites. And you’re thinking like, “Oh my gosh, this is such a big commitment.” You don’t have to do it over 20 weeks. Take one day, film everything. Chop it up and then schedule it to drip out one a week. Now you don’t have to think about it for five months.

Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret How-to Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers


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Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret
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Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers