Many people do not realize just how recent the advent of the use of internet is, it is about 20 years old; that's only one generation worth of usage. This usually is because we use the internet daily and take for granted that it allows us to keep in touch with others and also carry out research or businesses.
The future of online marketing consultancy has a myriad of possibilities with the advances that have been made in the short time that the internet has been used widely. As more and more people begin to rely on the internet for their work and social life, every online marketing agency has to grow alongside the developments made.
Even the once widely used banner advertisements seem to be on their way out. This is most likely due to the fact that internet users have caught on to them and will usually ignore or click their way through them. The similar concept applies to E-mail marketing, where people will usually be able to mark these emails as SPAM or just erase them as soon as they see them.
This being said, David Chaffey, one of the world's top marketers, still holds high hopes for the future of e-marketing. He sanctions companies that have gone beyond the basic methods of online advertising to techniques that allow them to engage the online users further.
A new method that is starting to prove quite efficient is search engine marketing SEO will remain successful as long as there are search engines such as Google with such a high density of information.
PPC (Pay-per-click) is no longer used as much as it once was because people are developing ways to undermine this technique. Fraudulent clicks are made without a genuine interest merely to cost the company more money on their advertising. There are some estimates that calculate fraudulent clicks to be at about 40% which is too much money to waste on inefficient advertising.
David Chaffey has recently added new ideas of what will prosper with the changes of online marketing. He advocates for the basics rather than trying to go too far out for extravagant ideas. He points out that we should work with the existing systems such as Facebook, Twitter and the large search engines that exist and go from there. There is always room for improvements even with the basics such as email and search.
With all that in scope, SEO will most likely continue to have great influence over the dominant online marketing method. Meanwhile, PPC will probably have to be improved and changed in many ways in order for it to continue being effective. There are other methods such as information marketing and the publishing of free copyright articles that can also move on in the future of online marketing. There is no way of telling, after all, what the next internet hit is going to be. There are always new things coming up, what is important is that online marketing agencies stay in tune with the changes.