Facebook builds your social network marketing business list
This company is only about 6 years old and growing by leaps and bounds. And they’ve really just hit their stride because they started using mobile marketing which Google has been ahead of that game for awhile but the bottom line is you need to be using all of these sources. And Facebook is in the centre of the social networking aspect of the platform that you should be building for your product or service.
The other social networking tools can be used in conjunction with Facebook to help you create an automated system that feeds into itself and is used or should be used to build a list of your best clients. And you can make it a highly relevant list because you can be so targeted on Facebook.
This is just for the free part of Facebook. They have an unbelievably good display advertising system that allows you to drill down very deep by region, by gender, by the demographics of the market that you’re selling to.
And because Facebook has so much information about people, they know what people are interested in, what they’re looking for and they will drive the right people to your ad. And if you structure it correctly, when that ad is sent to your landing page or to your Twitter account which will send them back to your blog or your Pinterest account which will send them back to your landing page; you have a framework to get them to consume your information, find people who really want your information, are interested in it and then click a link that takes them to a page where they can give you their email, their text number, whatever way it is that they communicate that get them to like you on their fan page and also promote you at the same time.
But basically you can build massive lists on your Facebook fan page of highly relevant, highly targeted people who are interested in what you are selling.